Sacramento, Calif – September 4, 2018 –
Chris Malloy of Farm League is a California rancher, surfer and creator of films 180° South & The Fisherman’s Son
Sacramento, CA—How do rangelands heal our planet? California Rangeland Trust’s new short film, A Common Ground, by world-renowned producer Chris Malloy launches today and explores that important question. The film honors the organization’s 20th anniversary and features rancher conservationists who are doing groundbreaking work to protect California’s open spaces through restorative grazing, carbon storage, renewable energy, wildfire prevention and other practices.
“Rangelands are critical habitat for clean air and water, plants, and wildlife,” said Nita Vail, California Rangeland Trust CEO. “Conserving working rangelands is not just for ranchers, it’s not just for people in rural communities. It’s for all of us in California. It’s bigger than all of us. This is about healing our planet.”
Renowned director, Chris Malloy, and his team at Farm League partnered with California Rangeland Trust to create the film. Chris is also a Santa Barbara rancher and world-class surfer who has been an ambassador, director, and creative strategist for the Patagonia brand for the last 14 years. Chris’ films include 180° South, The Fisherman’s Son, and Thicker Than Water. He has directed global ad campaigns for Ford, Jeep, RAM, Coors, and Yeti.
“I have sought to tell ranchers’ stories demonstrating how this historic stewardship is still essential to our shared future,” said Chris Malloy. “California Rangeland Trust communicates the harmony between environmental goals and the value of working landscapes. I am proud to stand beside them in sharing how ranchers serve as exemplary stewards of California’s natural resources.”
Private rangeland accounts for about 62 percent of California’s undeveloped land. In addition, 67 percent of threatened or endangered species spend part of their lives on open ranchland. Over 85 percent of California’s fresh water runs over ranches.
California Rangeland Trust is a 501(c)(3) organization headquartered in Sacramento, California, dedicated to conserving open space, natural habitat and stewardship provided by California’s ranches. Now in its 20th year, the organization has permanently protected more than 320,000 acres of open rangeland to provide clean air and water, vibrant habitat for wildlife, and healthy foods that benefit all Californians.