Alyssa Rolen developed a love for the land at an early age. She credits this to her agricultural upbringing. In fact, much of her childhood was spent riding her horse through the hills on her family’s ranch in Northern California. 

Alyssa joined the Rangeland Trust in 2017 and managed the Trust’s Legacy Council, while also planning special events. Before that, Alyssa served as the animal science program coordinator for the California   4-H Youth Development Program. In 2018, she stepped into her current role as the Trust’s communications director. 

Alyssa loves telling the stories of the Trust’s ranching partners. As Alyssa says, “Every rancher has a story to tell, and I want to help them tell it.”