In this episode, Kevin Kester, Rangeland Trust ranching partner, shares with us his experiences as a fifth-generation rancher and advocate of the beef industry. Kevin knows the power that ranchers’ voices can have, and today we want to share his.
Agriculture is a crucial contributor to California’s economy, generating over $132 billion annually by producing more than 400 commodities, some of which are only commercially produced here. It plays a major role in ensuring food security, promoting economic well-being, and maintaining environmental quality.
However, farmers and ranchers face various challenges, including unjust criticism and stringent regulations, which exacerbate their hardships. With the dwindling number of these essential stewards, California, as well as the nation and the world, faces the potential of food insecurity.
In 2020, the Bear Fire ravaged part of the Plumas National Forest, which the Daley family has grazed cattle on since the late 1800s. Sadly, most of the Daley’s cattle herd was lost in the fire. The event and horrific days that followed prompted Dr. Dave Daley, past California Cattlemen’s Association President, to keep a journal detailing his heart-wrenching experience. Shortly after, he shared his account on social media. His story went viral and helped change hearts and minds across the country and around the world.
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